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The object of metropolitan significance on the street Benesova Brno
Dočekalová, Veronika ; Foretník, Jan (referee) ; Sochor, Jan (advisor)
The newly created area complements a circular road. It creates an important boulevard which is surrounded by multifunctional houses, a park, and a metropolitan building. In the northern part there are two multifunctional objects. The southern part has a house of a metropolitan character. In between is a spacious park. The northern and southern parts are connected by a boulevard which evolves into the Main Station. The proposed multifunctional house is in a close distance from the municipality. The mass is divided into several parts. The highest part is placed towards the Benešova street. It gradually declines towards Koliště. This declivity does not create a barrier from the Koliště street. Important part are the common areas that create so called boxes. These boxes are two levels, always visible at the facade, one field wide and seven meters deep. They are made out of different material and include vertical green gardens. These serve as the relaxation zone for the employees. Façade is composed of highlighted horizontal strips which cover the ceiling construction and give the building its own character at the same time. Parterre encompasses commercial spaces. The rest of the storeys are designed as universal rentable spaces. Underneath the building is a garage and commercial spaces accessible from the Koliště street.
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LABORARTORY BRNO
Indruchová, Petra ; Rosa, Martin (referee) ; Makovský, Zdeněk (advisor)
LABORARTORY - art laboratory building - is located on small Brno circuit, on the corner of street Koliště and street Milady Horákové. Laborartory adds a sets of cultural objects built on the Ring. Convenient location nearby city center, midway between the main brno parks (Lužánky - Koliště) is fis to open parterre. Plot preserves the continuity and responds to the planned revitalization of the inner berween Koliště and Příkop streets. Main idea is capture uncoordinated flow of people across the plot, channeling it through a gallery space to focus upward motion to the artistic values and viewpoints of Brno. There is a café, a media library in the object of Laborartory and 20 parking spaces in the basement.
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REVITALIZATION OF THE FORMER INDUSTRIAL AREA IN PRAGUE, VYSOČANY
Černeyová, Natália ; Zemánek, Václav (referee) ; Zemánková, Helena (advisor)
The topic of the diploma’s thesis is a proposal of revitalization of the former industrial area in Prague, Vysočany. The neighborhood that was in the past in the suburbs of Prague near the railway is now barely used or not used for the benefit of the city district and its users. The proposal is based on creating an active environment that would correspond to the modern running of the city and serve the needs of its inhabitants. The urban-architectural study respects the current trends of the locality and ongoing development projects, which will significantly influence the appearance and functioning of Vysočany district. In particular, the given locality is characterized by the lack of urban life, as it is mainly the industrial district, as well as the center itself, which would correspond to a major urban district. An important part of the whole concept was the intervention of the area with the new city boulevard Kolbenova. The aim of the thesis is a proposal that would be based on the needs of Prague as a metropolitan city, therefore the proposal respects the currently discussed Metropolitan Plan, which allows high-rise development in the given locality. The study seeks to create sufficient housing capacity and opportunities that represent the potential for the entire city district and can respond to the demand of the population for quality living in the city according to current standards relating to the capital city of Prague.
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- Brno New Train Station and its Public Spaces
Valach, Lukáš ; Hybská, Bohumila (referee) ; Sedláček, Michal (advisor)
The topic of the diploma thesis is the design of a new Brno main railway station in the position "The River" (Ac), which was selected from several variants of the reconstruction of the Brno railway junction (ŽUB). The aim of this work is to create an architectural and urban concept, the function of which will be an important contribution to the development of the city of Brno, improving the traffic situation and comfort of the general public or residents of the new adjacent district Trnitá. The solved area is located in the cadastral area of Komárov, Štýřice and Trnitá. The height dominant is represented here by the Europoint building (115 meters). It is located in the axis of the new boulevard, at the other end of which we can see the picturesque Petrov. The main entrance glass hall is adjacent to Europoint. Public facilities are located in the front station area. North of Europoint, it is a smaller building with the function of start-up workshops and offices. Towards the river there are the pre-station square and the public transport terminal. The last building is a hotel with leisure activities. The end of the pre-station area by the river is designed with a park arrangement. It is important to connect to the bike path leading along the river. The river is widened at this point and a smaller accessible island is inserted into it. The new railway body is determined by the binding base of SŽDC, which contains the track on the embankment and on the bridge structure at the level of 7,1 meters above the level of the surrounding terrain. The solved part is bounded by two embankments, which will probably be created as massive reinforced concrete walls. The bridge structure lying between these embankments has dimensions of approximately 154x368 meters, which corresponds to the area of 8 football fields. The bridge deck will be drawn on columns of the given raster. The basic principle in the design of the new main station is simplicity, readability and functionality.
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Comparison of the communication of the Czech government's anti-pandemic measures in the Czech Television and the daily Blesk
Dušková, Lucie ; Klabíková Rábová, Tereza (advisor) ; Miessler, Jan (referee)
This thesis analyses the communication of two major Czech media during the health crisis - the covid-19 pandemic. The thesis focuses on the first wave of the pandemic and through a comparative analysis examines the content of the public television broadcaster- Czech Television and the tabloid Blesk. The aim of the thesis is to find out how these two different media outlets presented key messages concerning anti-pandemic measures, and especially how they framed the messages. The theoretical part draws on the literature on media communication and briefly defines related concepts such as media function, construction of reality in the media, agenda setting and framing, then describes the differences between tabloid and news coverage and introduces the media studied. The thematic focus of the research follows the communication of the media in an unprecedented situation; therefore, the thesis further focuses on the role of the media in times of crisis, focusing on the extraordinary situation of the covid- 19 pandemic. The thesis then describes the research methodology in which I will present the methods used and the aim of the research. The methodology is followed by the analytical part, which is based on a content analysis of media messages related to anti-pandemic measures. The thesis then tries to...
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Brno Skyscraper
Gebauer, Pavel ; Hybská, Bohumila (referee) ; Sedláček, Michal (advisor)
The architectural-urban design of the skyscraper responds to the proposed territorial study of the South District located near the historic center of Brno. The currently developing area is defined by the area of the new main railway station, the Svratka river and Opuštěná street. This new representative unit lacks an element that would make it unique even from a distant perspective. As well as the historical center with its cathedral of St. Peter and Paul defines the place,the skyscraper complementing the space of the new main station creates an authentic orientation element of the new urban district representing the innovative principles of the city's development. The location of the high-rise landmark near the main entrance of the new Brno railway station helps in easier orientation in the area. The vertical mass of the skyscraper contrasts with the vast and relatively low mass of the station hall. The composition of the building responds to the urban structure and location in relation to the historic center. The base of the building fully respects the regulations and the height level of the street in which it is located. The crown of the skyscraper rotates around its axis and thus directly reacts to the city center by its rotation, thus creating a dialogue between history and the future. The skyscraper is designed as a multifunctional object primarily represented by the function of a hotel with a congress center. These functions are also complemented by secondary units in the form of cafes, bars or restaurants. However, the building also has other services for users, such as wellness, fitness and massage facilities. The last floors of the skyscraper are designed as public. The functional content of the crown of the skyscraper is completed by a cafe and a sky bar with a brilliant views.
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Discourse analysis of language of tabloids
Gazdošová, Sára ; Walek, Agata (referee) ; Langerová, Petra (advisor)
Tato práce obsahuje popis jazykové analýzy textů z hlediska lexikálního, gramatického a stylistického. Dále jsou probírány termíny jako koheze, koherence a kontext. Tato práce je rozdělena do dvou částí. První část se zabývá teorií a obecnými informacemi o diskurzní analýze a obsahuje obecné příklady. Tyto informace jsou důležité pro pozdější pochopení analýzy jazyka bulváru. Je zde také zmíněna historie a základní typy masmédií. Druhá část se zabývá analýzou praktických příkladů z online verzí bulvárních deníků Daily Mail a The Sun. Je zde krátce popsán vzhled a rozložení stránek těchto deníků. Vybrané prvky analýzy jazyka jsou aplikovány na příklady z těchto bulvárních novin.
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Corpus Analysis of Language in Sports Columns
VONDRÁŠKOVÁ, Tereza
The bachelor thesis deals with analysis of language of the chosen sports columns. Theoretical part is dedicated to the language devices typical for journalism, special attention is paid to non-marked and marked expressions. The content of the practical part is an analysis of data of The Czech National corpus which are compared to tabloid journalism.
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The persuative power of the yellow press: Could the Czech and Slovak yellow press has influenced the resulta of the Czech and Slovak Idol?
Šťastný, Michal ; Šoltys, Otakar (advisor) ; Hronová, Tereza (referee)
Information on the marketability of the yellow press or tabloid media reveal that the yellow press is the strongest type of printed periodical media. It is therefore clear that this media have a big impact. My thesis seeks to evaluate the persuasive power of the media regarding the opinions of customers and consumers. To substantiate or refute claims that the tabloid media has persuasive power, I chose StarDance IV as a case study. Audience of this competition send their votes to support the dance couples performing during the contest stage. In a world with no yellow press, the basic television audience of this show would appreciate each performance strictly for what it is, and with their own non professionnal criterias: an esthetic and emotional judgement of people they only know through what the program choses to show of them. With yellow press, the audience is offered to judge these people according to new information that yellow press can chose to reveal and broadcast to improve or damage the popularity of individuals. The paper asks whether, when this happened, the dance couple could end the contest due to the negative coverage in the media. Interest on this media is explained by classical psychoanalysis and its concept of the conflict of three components of personality, as defined by Sigmund...
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Language of Tabloids in the First Czechoslovak Republic
Lacinová, Eliška ; Holanová, Radka (advisor) ; Janovec, Ladislav (referee)
The aim of this work is to describe the language of several important tabloids in the First Czechoslovak Republic. Firstly, sensationalist journalism is defined by different criteria and is distinguished from serious journalism. The development of sensationalist journalism in Czech lands is outlined and the press in the First Czechoslovak Republic is characterized. Then, selected tabloids are characterized and evaluated according to the defined criteria of tabloids. Language in journalistic texts is put into broader context of journalistic style and is considered on the basis of the influences that affect the choice of the specific language means. One chapter is devoted to formal and language aspects of headlines of the tabloids. The headlines are described on lexical level, morphological level and syntactic level. The language of the tabloids itself is analyzed on the same levels, on the lexical, morphological and syntactic level. The tabloid press in the First Czechoslovak Republic is compared to contemporary tabloid press and some tendencies of the development of the tabloid press are outlined.
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